“Success is the ability to go from failure to failure without losing your enthusiasm” —Winston Churchill
All About Me
Steve Landsberg, an accomplished, award-winning advertising executive and entrepreneur, is currently Co-Founder and Chief Creative Officer of Human Intelligence (H.I.), a New York City-based marketing firm. Prior to H.I., he co-founded Grok, an Inc. 500 “Fastest Growing Company.” Steve has held
executive creative roles at many top global ad agencies leading the work on iconic global brands. A copywriter by trade, Steve has published numerous ad industry articles. Ping is his first published book.
My HP Books
Ping, a historical fiction novel, uncovers the hidden history of table tennis, where
antisemitism, communism, and US-China diplomacy intertwined.
Alternating between the pivotal 1971 Ping-Pong Diplomacy between the U.S. and China
during the Cold War, and the contemporary life of a family grappling with the weight of
legacy and expectations, Ping reveals the politics behind the paddle and the
devastating fallout that followed.
Ping blends family drama with political and historical events. From a teen’s modern-day
struggles to her grandmother’s Cold War-era experiences. Ping explores generational
struggles and the conflict between politics and sports.
